Following several years of service, the remaining 13 programme sellers will each receive a complimentary season ticket for the 2025/26 season in either the Rookery or Lower Graham Taylor stand.

Dave Moore, the legendary programme seller, (Image: Watford FC.) In addition to his matchday duties, Dave spent much of his free time in the early 2000s working for the Hornets Foundation, a lottery scheme set up to benefit the club.

Dave would make fortnightly visits to local care homes in Rickmansworth and Maple Cross, brightening the residents’ days while raising over £500 for the foundation through the sale of £1 lottery tickets.

Duxbury stated, “To serve this great club for more than 30 years, in all weather conditions, demonstrates Dave’s dedication, loyalty, and love for the club.

“People like Dave make Watford FC what it is. On behalf of Gino, myself, and everyone at the club, we thank Dave and the other programme sellers for their exceptional service.”

Mary Davies, the head of programme sales, added that Dave’s character would be missed by many on matchday.

Dave Moore selling programmes inside Vicarage Road (Image: Watford FC). She stated, “His friendly, welcoming demeanour was an asset to his beloved Watford FC and everyone around him when he worked frontline selling programmes outside the club shop.

“Dave was often the first person supporters met or heard on their way into the ground with his shout of, “Programmes”. I am confident that a part of their matchday tradition will be missed.”

The club decided to stop producing matchday programmes after sales continued to fall last season, reaching as low as 455 for a visit to Swansea City in March and peaking at only 1,045 for the derby victory over Luton Town.

It is understood that team sheets and Junior Hornets booklets will remain available on matchdays for fans who want to take home a souvenir.

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