Scottish Government Investment Powers Major VisitScotland Tourism Campaign To Propel Angus And Dundee.

VisitScotland, the national tourist organisation, has launched a large marketing campaign aimed specifically at supporting the visitor economy in the Angus and Dundee regions.

This deliberate effort is being done since freshly revealed figures indicate that the domestic tourist sector in Scotland remains unpredictable.

This extensive activity is being implemented to counteract the sector’s variability and provide better certainty. The Scottish Government has allocated an additional £2 million to fund the drive.

This large financing is intended to finance an ambitious program that will reach both home and international audiences.

A renewed and deliberate emphasis is being placed on encouraging visitors from the UK to discover various parts of Scotland throughout the year, so contributing to the development of a more robust and sustainable economy.

This emphasis is deemed especially important in light of the current context, in which domestic passengers’ personal financial problems have been shown to have a major impact on travel behaviour and holiday itinerary decisions.

The campaign is specifically designed to address these obstacles, ensuring that Angus and Dundee’s distinct attraction is fully realised across a wider range of potential tourists.

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