Rapper Snoop Dogg has joined Swansea City as a co-owner and investor after purchasing a minority stake in the Championship club.

Swansea’s home kit for the 2025-26 season was unveiled last weekend, with Snoop Dogg serving as the surprise model.

The Swans have announced that the 53-year-old American has joined the club’s ownership group, following Real Madrid and Croatia legend Luka Modric’s example. “My love of football is well known, but it feels special to me to make my debut in club ownership with Swansea City,” Snoop Dogg said on the club’s website.

“The story about the club and the surrounding area really resonated with me. This is a proud working-class community and club.

An underdog who fights back, just like me. “I’m proud to be part of Swansea City.” Swansea announced in April that Modric, who joined AC Milan as a player this week, had purchased a stake in the club following a takeover led by American businessmen Brett Cravatt and Jason Cohen in November.

Snoop Dogg, real name Calvin Broadus, has over 100 million social media followers and has pledged to “do everything I can to help the club.”

Snoop Dogg’s involvement is thought to have stemmed from a mutual connection between him, Cravatt, and Cohen.

Swansea’s owners have stated that they want to raise the club’s profile in order to increase revenue, which will allow them to invest more money in the team under profit and sustainability rules.

“To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile,” the ownership group said in a statement.

“Snoop’s colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club.”

Snoop has openly expressed his love of football and desire to participate in the game, and we anticipate that his involvement will help us field the most competitive team possible.” While Snoop Dogg’s involvement in the club’s kit launch seemed unexpected, Swansea hinted that he would play a larger role in the club’s future. According to Swansea, Snoop Dogg has “always had a deep love of sport”.

They also revealed that a mural of the hip-hop artist has been unveiled in the Swansea.

com Stadium’s West Stand “to mark his arrival as a member of our club ownership.” Despite being based in America, Cravatt and Cohen visited Swansea’s pre-season training camp in Spain this week, with the club posting photos of the duo alongside players and staff on social media.

They also revealed that a mural of the hip-hop artist has been unveiled in the Swansea.

com Stadium’s West Stand “to mark his arrival as a member of our club ownership.” Despite being based in America, Cravatt and Cohen visited Swansea’s pre-season training camp in Spain this week, with the club posting photos of the duo alongside players and staff on social media.

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