Today, Everton unveiled Ever Blue Rewards, a brand-new loyalty program that honors and rewards fans for their interactions with the team on matchdays, online, and every day in between.
The rewards program, which is a component of the larger Forever Blue offering that was unveiled prior to the Men’s Senior team’s relocation to Hill Dickinson Stadium, was developed to support the Club’s Forever Blue Membership plan and reward Evertonians for their steadfast engagement and loyalty in ways that improve their fan experience.
The Club is offering fans the opportunity to win a Men’s Season Ticket for the 2025–2026 campaign in honor of the launch. Blues must register for the site using their current Evertonfc.com or Everton tickets account information in order to participate. After that, users can follow directions to get free entry into the competition before it ends on Thursday, August 21 at 11:59 p.m.
When eligible fans register for Forever Blue Rewards, they will receive welcome points, which they can then accrue during the season by doing things like showing up early for games, purchasing merchandise, spending money at Club food and drink establishments, interacting with Club content, and finishing special Forever Blue Rewards tasks.
As part of the Club’s efforts to guarantee that no seat is left empty, members will also accrue points each time they scan through the turnstiles on matchday. Additionally, they will accrue the same amount of points for using the Resale or Ticket Transfer options when they are unable to attend a fixture*.
Points can be exchanged for a variety of benefits, such as access to premium Forever Blue-branded goods, chances to win player-signed items, VIP matchday experiences, and money-can’t-buy prizes.
All Forever Blue+, Forever Blue, Season Ticket, and Premium Members, as well as those who have enrolled in the free Forever Blue Digital membership, are eligible to receive Forever Blue Rewards.
The platform is already operational through the official Everton app and at foreverblue.evertonfc.com. Supporters may observe live challenges, activate their Rewards account, and see the first wave of amazing rewards by clicking the link or going to the Rewards section of the app.
With additional incentives scheduled to be added throughout the 2025–2026 season, supporters with Forever Blue incentives accounts should also keep an eye out for Club emails and posts on official Everton social media channels for chances to gain extra points.
The introduction of Forever Blue Rewards comes after the Club’s membership offering was redesigned to include additional tiers, more exclusive privileges, and more options for supporters to select the membership that best matches their needs.
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