Norwich City Football Club now serving Lacons Brewery beer.

Canaries fans can now enjoy a new selection of award-winning Norfolk-brewed beers on Carrow Road.

The club has formed a new regional partnership with Lacons, the company that produces beers such as the amber ale Encore, blonde craft beer Legacy, and premium lager Lgr.

Established in 1760, the Great Yarmouth-based brewery regained its independence in 2013 and has since received numerous awards.

Accolades include recognition at the London Beer Competition, the Great Taste Awards, and the Great British Food Awards.

Sean Crisford, manager of stadium bars and kiosks, confirmed that “beers are already a hit with fans” so far this season.

Ed Turnham, Norwich City’s commercial director, said: “With a rich heritage rooted in Norfolk and a reputation for exceptional quality, Lacons perfectly reflects the values we hold as a club.”Ryan Finney, regional sales director for Lacons Brewery, added.

“As a proud local brewery with deep roots in the community, it’s an honour to be part of the match day experience for so many passionate City fans.”

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